Emerald Mosley

Integrated graphic + digital designer

ShuSac

A shoe bag to transport heels in style; this business was set up to answer a personal need, but also to bring delight and relief to heel-lovers everywhere!

The bag's unique design - it contains two internal pocket to keep shoes separate, heel to toe - was used as a motif in the final identity design. Used as both a decorative feature as well as visual instruction, the finished designs were applied to the internal fabric of the bag, rubber labels and zip pulls, swing tags and website and online shop.

  • Role: Designer
  • Brief: Create identity and design information for accessory start up
  • Action: Work directly with client, undertake design research, create concepts, refine concepts from client feedback
  • Result: Supply print ready files for manufacturers, stationery and trade fairs, apply brand to website and client's chosen e-commerce product & social media presence,

ShuSac
ShuSac website integrating final branding with modified Wordpress templates and Wazala eCommerce
ShuSac
Initial ideas around the ShuSac product
ShuSac
Initial ideas around the ShuSac product
ShuSac
Initial ideas for ShuSac logo
ShuSac
Development of ShuSac logo and colour palette
ShuSac
ShuSac branding applied to bag labels
ShuSac
ShuSac branding applied to company stationery
ShuSac
Shusac