Emerald Mosley

Integrated graphic + digital designer

Yestercake

These days you can't move for cutsey bijou bakeries, so I worked with the client to come up with something that would make her vintage themed wedding cake business stand out.

Positioning the business as a 'cake outfitters,' it invites customers to order bespoke cakes in the same way as you'd choose the fabric or cut of a dress in your favourite boutique.

As is often the case, the budget and deadline was tight, but the full project - branding, stationery, packaging and online promotion - was all ready for the trade wedding fairs.

  • Role: Designer
  • Brief: Create identity / design information for bespoke baking business
  • Action: Work directly with client, undertake design research, create concepts, refine concepts from client feedback
  • Result: Supply brand guidelines to apply to website & social media presence, supply print ready artwork for stationery and product packaging

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