simplyfood.co.uk I worked at SimplyFood (a website from Carlton Interactive) between March 1999 and 2000 and it was great!. I first thought coming from agency work to concentrating on one brand only every day, that maybe I would run out of things to do on the site, but I was wrong... Working with a team who are passionate about, and dedicated to, their subject, and with all the freedom and fun we have had, it was a great job! In 2000 the SF site was no longer and became a joint venture between Sainsbury's and Carlton, called Taste...The design inherited much from the Taste for Life website which was much more template driven and quite restrictive, but we managed to work with it! Unfortunately this project ended in September 2001 and much of the content was absorbed into the Sainburys.co.uk website... SimplyFood